Reface is an AI face-swap and avatar app from NEOCORTEXT INC (Ukraine-founded, Delaware-incorporated) with 300M+ downloads. The mobile app swaps faces into videos, GIFs, and photos; reface.ai is the parent studio site covering Reface, Revive, Restyle, and other AI apps.
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Casual mobile users wanting polished face-swap entertainment at low annual cost. Not ideal for: professional deepfake production, commercial licensing without checking terms, or users sensitive to subscription billing practices reported in reviews.
Pricing notes
Verified July 2026 via Apple App Store IAP listings (Reface app by NEOCORTEXT INC). Free tier with limited swaps, ads, and watermarks. Weekly: $2.49–$6.99/week. Monthly: $12.99/mo. Annual: $24.99/yr (~$2.08/mo). Lifetime: $29.99 one-time. One-time feature packs: $4.99–$39.99. Web product (Unboring) has separate pricing tiers. reface.ai redirects to studio homepage; app download via App Store/Google Play or web.reface.ai.
Pros & cons
Editorial notes to help compare fit before opening the vendor site.
Pros
Most polished consumer face-swap UX
huge template library
very low annual price
300M+ download social proof
multiple AI app products
Cons
Aggressive weekly subscription upsells
billing cancellation friction reported
privacy concerns with facial data
reface.ai is company site not app landing page
Review notes
Context from the listing review and editorial research.
Annual plan is best value; weekly plans heavily promoted in-app but cost 7–10x more annually. Trustpilot shows recurring billing complaints — users should cancel via App Store/Google Play, not in-app. Company site reface.ai is studio portfolio, not the app itself.
Extended features
In-depth description and capability notes.
Real-time face swap into videos, GIFs, and celebrity templates
AI avatar and headshot generation
Video restyle and photo filter effects (Restyle product line)
Mobile apps on iOS and Android with web access at web.reface.ai
HD exports and premium template library on paid plans
Multiple product portfolio beyond core face swap
300M+ total downloads across app portfolio
Use cases
Consumers create entertaining face-swap videos and photos for social media sharing, memes, and personal amusement.