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    Luma Labs AI

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    Luma Labs AI (historically marketed as Luma Dream Machine) is Luma's generative video platform. The live workspace is Luma App, powered primarily by Ray video models (flagship Ray3.2 as of mid-2026) plus Uni image models and optional third-party video models. It supports text-to-video, image-to-video, video-to-video Modify, reframe, HDR/EXR export, Luma Agents, and a developer API.

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    Also mentioned

    • Google Veo (native-audio Google video models via Flow/Gemini/API)
    • Kling AI (competitive T2V/I2V with native audio on newer lines)
    • Runway (editing-centric generative video platform)
    • Seedance AI (ByteDance Seedance storytelling/ad clips)

    Features & details

    Full overview from our catalog (read-only reference).

    Category (short)
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    Category
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    Pricing (CSV)
    Paid Service
    Directory pricing
    Paid
    Sponsored note
    no
    Target audience
    Production-minded creators who want controllable Ray video (keyframes, HDR/EXR) inside a credit subscription. Not ideal for: users who only want Google-native Veo audio in Flow, or anyone confusing this with lu.ma event pages.
    Best for
    Production-minded creators who want controllable Ray video (keyframes, Modify, reframe, HDR/EXR) inside a credit subscription. Not ideal for: users who only want Google-native Veo audio in Flow, or anyone confusing this with lu.ma event pages.
    Pricing notes
    Verified August 2026 at https://lumalabs.ai/pricing. Individual: Plus $30/mo ($25/mo yearly) with 10,000 credits; Pro $90/mo ($75/mo yearly) with 40,000 credits; Ultra $300/mo ($250/mo yearly) with 150,000 credits. Team and Enterprise are contact-sales. Unused monthly credits do not roll over. Example Ray3.2 costs scale sharply with resolution and HDR/EXR multipliers. API billing is a separate credit system.

    Pros & cons

    Editorial notes to help compare fit before opening the vendor site.

    Pros

    • Strong production controls (multi-keyframe, Modify, reframe, HDR/EXR)
    • Clear Plus/Pro/Ultra credit tiers with yearly discount
    • App can route Ray plus third-party video models in one credit wallet
    • API and agent workflows for teams shipping at scale

    Cons

    • Official branding moved to Ray/Luma App
    • Dream Machine as model name is deprecated
    • Ray T2V/I2V often lacks native audio versus Veo/Kling
    • High-res and HDR/EXR generations burn credits quickly
    • Trial credit allotments vary by account

    Review notes

    Context from the listing review and editorial research.

    UPDATE to existing luma-labs-ai (id 3). Same company as historical Luma Dream Machine; Luma's own guidance says Dream Machine / Ray2 model names are deprecated in favor of Ray3.2. Not lu.ma events. Ray T2V/I2V typically lacks native generated audio versus Veo/Kling audio lines.

    Extended features

    In-depth description and capability notes.

    Ray3.2 text-to-video and image-to-video (5s/10s native clips; Draft through 1080p) Modify Video with multi-keyframe direction and longer video-to-video runs Reframe to common aspect ratios with motion/performance preservation Native HDR generation and 16-bit EXR export for grading/VFX pipelines Luma App agents for multi-step creative workflows Multi-model catalog in-app (for example Seedance, Kling, Veo alongside Ray) billed in credits Luma API for Ray/Uni with Python and JS/TS SDKs Individual Plus/Pro/Ultra plans plus Team/Enterprise

    Use cases

    Agencies and studios generate and restyle campaign clips, previz, and social video in Luma App, then push stronger shots through Modify, reframe, and HDR/EXR handoff into Resolve or Nuke; developers call Ray via the Luma API for productized generation.