3D
    Freemium
    Free Trial

    Luma Labs AI

    3D

    Luma AI is a generative platform for creating and editing images, video, and audio, with a growing push into AI creative agents. Its current stack includes Luma's Ray video and UNI image models plus selected third-party creative models. Creators, marketing teams, agencies, and enterprises use it as one workspace for generating and editing visual content.

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    Features & details

    Full overview from our catalog (read-only reference).

    Category (short)
    3D
    Category
    3D
    Pricing (CSV)
    Free Trial
    Directory pricing
    Freemium
    Target audience
    Marketers & growth teams
    Best for
    * Creative agencies * Marketing teams * Video creators * Film and entertainment teams * Social media teams * Designers * Brand and creative directors * Businesses producing visual content at scale * Developers building AI-powered creative applications
    Pricing notes
    * Plus: $30/month or $300 billed yearly * Luma and third-party image/video models * Commercial use * Guest collaborator editing * Pro: $90/month or $900 billed yearly * Everything in Plus * 4x usage with Luma Agents * Ultra: $300/month or $3,000 billed yearly * Everything in Pro * 15x usage with Luma Agents * Team: custom pricing * Team members * Shared credits * Projects and team organisation * Usage analytics * SSO

    Pros & cons

    Editorial notes to help compare fit before opening the vendor site.

    Pros

    • Image, video, and audio generation in one place
    • Strong generative video through Luma Ray
    • Access to several major third-party AI models
    • Agents go beyond single-prompt generation
    • Practical for professional creative workflows
    • Commercial use on paid plans
    • API for developers building generative features into products

    Cons

    • Credit-based pricing makes costs hard to predict
    • Advanced video and HDR generation can burn credits fast
    • Many models and tools mean a learning curve
    • Monthly credits do not roll over
    • Web platform and API use separate credit/billing systems
    • High-volume professional use can get expensive without careful credit management

    Review notes

    Context from the listing review and editorial research.

    Common criticisms / considerations * Credit burn is the main practical issue for heavy users * High-resolution and HDR video can get expensive quickly * The split between Luma App, Luma Agents, and API billing takes some care to understand * Because several models are integrated, quality and behaviour vary by model * Budget carefully for high-volume commercial video production

    Extended features

    In-depth description and capability notes.

    * AI Video Generation: create videos from text and images with Luma Ray models * Image Generation & Editing: create and modify images with Luma UNI and other integrated models * Video-to-Video Editing: transform existing video with AI * Image-to-Video: animate stills into video * AI Creative Agents: Luma Agents that help run creative workflows * Multiple AI Models: Ray3.2, UNI-1.1, Veo 3.1, Kling 3.0, Kling Omni, Seedance 2.0, and others * Audio Generation: music, sound effects, and text-to-speech through integrated audio models * Video Reframing & Upscaling: adapt formats and improve resolution * API Access: add Luma image and video generation to apps

    Use cases

    Luma AI fits creative content generation and visual production work. Typical uses include: * Marketing campaign videos * Social media content * Product visualisation * Advertising creative * Film and video pre-production * Storyboarding * Concept development * Image and video editing * Creative agency production