Frase

AI SEO and GEO content platform

Frase is an AI-powered SEO and GEO (Generative Engine Optimization) platform for research, writing, optimization, and monitoring content performance on Google and AI search engines (ChatGPT, Perplexity, Claude, Gemini). Its Frase Agent chains 80+ specialized skills through natural language — from SERP research and briefs to scored drafts, AI visibility tracking, and automated content decay fixes via Content Guard.

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Alternatives & similar tools

Related picks from editorial notes.

Also mentioned

Surfer SEO
Clearscope
MarketMuse

Features & details

Full overview from our catalog (read-only reference).

Category (short)

AI SEO and GEO content platform

Sponsored note

Target audience

In-house SEO and content teams publishing 10–100 articles/month, Agencies managing multiple client domains with brand voice profiles, Teams needing both traditional SEO and AI search visibility tracking, Content ops wanting agentic workflows vs point-tool stitching, Not ideal for: casual bloggers needing a simple AI writer, or teams without ongoing content publishing volume.

Best for

Pricing notes

Verified from frase.io (July 2026): 7-day free trial — No credit card required on all plans. Starter — ~$39/month billed annually ($49/month monthly); 10 articles/month, 1 seat, 1 domain. Professional — ~$103/month billed annually ($129/month monthly); 40 articles/month, 3 seats, 5 domains. Scale — ~$239/month billed annually ($299/month monthly); 100 articles/month, 5 seats, 10 domains. Enterprise — Custom pricing for agencies needing white-label and higher volume. Annual billing — 20% savings; add-on seats, audit credits, and AI prompts available.

Pros & cons

Editorial notes to help compare fit before opening the vendor site.

Pros

Unified SEO + GEO workflow in one platform
Frase Agent replaces menu-hopping with natural-language task chaining
AI Visibility tracking across ChatGPT, Perplexity, Claude, Gemini
Content Guard automates decay detection and rewrite proposals
Real-time scoring against top-ranking competitor content

Cons

Volume limits (articles/month) require tier upgrades quickly
Restructured 2026 pricing confuses users on legacy plans
Less known for pure AI writing quality vs Jasper or ChatGPT
GEO features still emerging — ROI hard to measure short-term
Professional tier ($103/month) needed for most team workflows

Review notes

Context from the listing review and editorial research.

Frase evolved from a content brief tool into a full “agentic SEO and GEO platform” in 2026. Users praise unified workflow vs juggling ChatGPT + Surfer + spreadsheets. AI Visibility and Content Guard are differentiators as AI search grows. Restructured pricing in early 2026 replaced legacy Solo/Basic/Team tiers. Strong for teams; overkill for solo users publishing occasionally.

Extended features

In-depth description and capability notes.

Frase Agent — 80+ AI skills for research, briefs, writing, and optimization via chat interface. SEO + GEO scoring — Real-time scores for Google ranking and AI citation readiness as you write. AI Visibility tracking — Daily monitoring of brand citations across major AI search engines. Content Guard — Detects ranking/traffic decay on published pages and drafts fixes for approval. SERP research and briefs — Competitor analysis and content gap identification. CMS publishing — WordPress, Webflow, Sanity, Wix, and native FraseCMS integration.

Use cases

Frase fits in-house content and SEO teams, and agencies running the full content loop — research, draft, optimize for Google and AI answers, publish, monitor, and refresh decaying pages.